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If you own a retail business, Michele Miller at WonderBranding offers 5 things you can do to improve your customers’ experience at check out. As usual, she has terrific insight into how little things can have a big impact on how women feel about shopping. Shopping with you, to be specific. Say you don’t but own [...] Chocolate is — sex? So implies Mars, the maker of Snickers, in marketing their candy bar, Fling Chocolate Fingers. The, er, “fingers” come wrapped in sparkly pink packaging and are touted as a “lite” candy bar women can eat without men knowing. Yes, ladies, nibbling on chocolate is a dirty little secret! God forbid we do it [...] |
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