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How to Nurture Loyal Women Customers

Every business wants to build a loyal base of customers. But how? If you cater to women, you may want to emphasize personal relationships.

So suggests a study recently published in the Journal of Marketing and reported by the NYTimes. Women, it says, are more likely to be faithful to individuals (such as a hairdresser) [...]

July 6th, 2009 | Tags: , | Category: Marketing to Women | Leave a comment

Your Customers Are Online — Are You?

I try hard to not swipe stuff off the internet and plop it in my blog (“Cheater, cheater, pumpkin eater” romps through my brain when I do.)

But, seeing as it’s a gorgeous Saturday morning in June, and this article in Small Business Trends is a most lovely look at women and social media, I’m not going to [...]

May 30th, 2009 | Tags: , , , | Category: Marketing to Women | Leave a comment

What Can Power Chicks Teach You?

Since launching Power Chicks on Biznik last month, membership has rocketed to nearly 250 women across America. Curious, I’ve been pondering the secret to its success – and realized the same principles I use with clients are working with our group.

Here (drum roll, please) are 2 tips from the Power Chicks to get your business booming:

Tap [...]

April 22nd, 2009 | Tags: , , , | Category: Biznik, Marketing to Women, Power Chicks | 3 comments