Over at She Takes On the World (how fab is that name?), contributing writer Kristin Marquet serves up a solid take on branding. I love how she breaks out what can be an overwhelming process into nine doable steps. Give ‘er a read – then, tell me what you think.
Branding in an Online World by Kristin Marquet
Nowadays, business competition is intense. Regardless of the product or service an organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must…
These are 9 tips I follow when I create a branding plan for one of my businesses or clients:
- Be consistent. All marketing material tones and messaging (websites, logos, slogans, mission statement, brochures, postcards, sales letters, newsletters, advertisements, etc) must be consistent. Unclear or conflicting messages cause confusion.Find Kristin’s other 8 steps right here. Enjoy!
Photo credit: Leveraging Ideas
Hi there,
When I was drafting this article, I discovered that these 9 components are essential to building any brand and I follow them every single time I bring on a new client.
Thank you for posting it.
Kristin Marquet