How well does your website sell? Specifically, how well does it sell to women?
Learn from Partybeans.com and marketing-to-women pro Holly Buchanan, who reviews what this company does right with its female market. Looking to research about how women shop online and interact with the Internet, Holly concludes Partybean.com scores high with its:
Design
Clean, simple and uncluttered with the rounded (rather than sharp) edges women prefer.
Images
Show pictures of positive people using products rather than products alone.
Copy
Gets right to the point to say what the site offers and how it benefits its female customers. Concerns about price and shipping are addressed in short bullet points, which are easy to read.
Call to Action
Women prefer clear direction, which the “Get Started Now” button provides.
Usability
The process of creating customized gifts is easy and intuitive.
Check Out
The shopping cart lets women calculate shipping and taxes, so they aren’t surprised at the end of the order.
Want the full skinny? Check out Holly’s complete review here.
Use these 6 criteria — design, images, copy, call to action, usability and check out — to evaluate your own site. What do you notice? Share with us, please!
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