Comments on: Marketing Mess: Chocolate Gets Naughty – and Nauseating http://www.marketingshebang.com/2009/05/marketing-to-women-chocolate-as-sex/ Sat, 10 Sep 2011 18:11:57 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Alice Luther http://www.marketingshebang.com/2009/05/marketing-to-women-chocolate-as-sex/comment-page-1/#comment-84 Alice Luther Sat, 30 May 2009 12:46:53 +0000 http://www.marketingshebang.com/?p=876#comment-84 I think nothing irks me more than marketing campaigns directed at women, launched under the assumption that women have the minds of men. Seriously. This is disgusting. (And I've now read several articles that have covered this product with the same thoughts! Bet Mars is living with regret.) Thanks Lynn for working to remind the world how educated, well-rounded, and perceptive women really are! I think nothing irks me more than marketing campaigns directed at women, launched under the assumption that women have the minds of men. Seriously. This is disgusting. (And I’ve now read several articles that have covered this product with the same thoughts! Bet Mars is living with regret.) Thanks Lynn for working to remind the world how educated, well-rounded, and perceptive women really are!

]]> By: Cheri http://www.marketingshebang.com/2009/05/marketing-to-women-chocolate-as-sex/comment-page-1/#comment-80 Cheri Thu, 28 May 2009 17:13:53 +0000 http://www.marketingshebang.com/?p=876#comment-80 I shudder to think of the time, money and energy invested in this absurd marketing plan. It seems pretty clear no women were actively involved in the launch of this monstrosity. I shudder to think of the time, money and energy invested in this absurd marketing plan. It seems pretty clear no women were actively involved in the launch of this monstrosity.

]]> By: Lynn Baldwin-Rhoades http://www.marketingshebang.com/2009/05/marketing-to-women-chocolate-as-sex/comment-page-1/#comment-79 Lynn Baldwin-Rhoades Thu, 28 May 2009 14:42:26 +0000 http://www.marketingshebang.com/?p=876#comment-79 Michele, thanks for commenting and also for your book, The Soccer Mom Myth. It's on my bookshelf right now - I've learned much from it. I agree with you. While the idea of "marketing to women" is sometimes debated, campaigns like this just go to prove the value of truly connecting with female consumers. Hot pink, sparkles and lame sexual lines don't cut it. Michele, thanks for commenting and also for your book, The Soccer Mom Myth. It’s on my bookshelf right now – I’ve learned much from it.

I agree with you. While the idea of “marketing to women” is sometimes debated, campaigns like this just go to prove the value of truly connecting with female consumers. Hot pink, sparkles and lame sexual lines don’t cut it.

]]> By: Michele Miller http://www.marketingshebang.com/2009/05/marketing-to-women-chocolate-as-sex/comment-page-1/#comment-78 Michele Miller Thu, 28 May 2009 04:22:11 +0000 http://www.marketingshebang.com/?p=876#comment-78 Thanks for the trackback, Lynn. Yes, just when I think that the "marketing to women" topic may be getting old, a company pulls something like this. I think our work may never be finished! :-) Thanks for the trackback, Lynn. Yes, just when I think that the “marketing to women” topic may be getting old, a company pulls something like this. I think our work may never be finished! :-)

]]>