The Girl Effect, a nonprofit awareness campaign, creates marketing that rocks for a cause that counts. It takes a huge problem—the poverty of 600 million adolescent girls in the developing world—and creates a message that is:
- Clear and compelling
- Interactive, engaging viewers
- Delivers a clear call to action
[youtube=http://www.youtube.com/watch?v=WIvmE4_KMNw]
Got 30 minutes? That’s how long it takes to use the campaign as a springboard for your own creativity. From the authors of Why Some Ideas Survive and Others Die.
Give to The Girl Effect and I’ll match everyone’s (collective) funds up to $100.