Comments on: 5 More Tips to Writing Better Marketing Materials http://www.marketingshebang.com/2009/01/5-more-tips-to-writing-better-marketing-materials/ Sat, 10 Sep 2011 18:11:57 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: I’m a Copycat. Are You? « Marketing Shebang http://www.marketingshebang.com/2009/01/5-more-tips-to-writing-better-marketing-materials/comment-page-1/#comment-4 I’m a Copycat. Are You? « Marketing Shebang Tue, 17 Feb 2009 19:27:49 +0000 http://marketingshebang.wordpress.com/?p=46#comment-4 [...] knew you could plagerize and not even know it? I once invited you to delve into the unconscious mind of your customers. Perhaps diving into my own isn’t a bad [...] [...] knew you could plagerize and not even know it? I once invited you to delve into the unconscious mind of your customers. Perhaps diving into my own isn’t a bad [...]

]]> By: Lynn http://www.marketingshebang.com/2009/01/5-more-tips-to-writing-better-marketing-materials/comment-page-1/#comment-3 Lynn Sun, 25 Jan 2009 16:48:42 +0000 http://marketingshebang.wordpress.com/?p=46#comment-3 Serenity, Thanks so much for your thoughts. Your comment made me think, too, that when we us "you" instead of "I" in our marketing, we tell customers how our products/services will benefit them rather than just focusing on features. So important! Serenity,

Thanks so much for your thoughts. Your comment made me think, too, that when we us “you” instead of “I” in our marketing, we tell customers how our products/services will benefit them rather than just focusing on features. So important!

]]> By: serenityjknutson http://www.marketingshebang.com/2009/01/5-more-tips-to-writing-better-marketing-materials/comment-page-1/#comment-2 serenityjknutson Sun, 25 Jan 2009 09:51:16 +0000 http://marketingshebang.wordpress.com/?p=46#comment-2 These are solid tips, and they present a good refresher for anyone who writes marketing materials. I find the most helpful point to keep in mind is always #3, using "you" wherever possible. When drafting a message with "you" in the forefront, it is naturally more compelling than an "I"-focused message. -Serenity http://serenityjknutson.wordpress.com/unfinishednovel These are solid tips, and they present a good refresher for anyone who writes marketing materials. I find the most helpful point to keep in mind is always #3, using “you” wherever possible. When drafting a message with “you” in the forefront, it is naturally more compelling than an “I”-focused message.

-Serenity
http://serenityjknutson.wordpress.com/unfinishednovel

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