More advice from Biznik writers on how to grow your small business.
1. Deliver your message plainly in the language of your audience. –Molly Dee Anderson
2. Communicating what sets your business apart with clear, compelling web content is the service a writer can bring to small companies. –Russell Smith
3. When you’re writing your marketing materials, you’re really just having a conversation with one other person; so write in the first person and use the word “you” wherever possible to make a deeper, one-on-one connection. –Stacy Karacostas
4. Approach your marketing copy with the energy, integrity and sincerity you’d have with close friend. –Allison Ellis
5. Know what motivates your customers: It’s not your gadget, sorry to say, but something more instinctual–the desire to be noticed (think Tiffany’s diamonds), to be cool (Apple’s iPhones), to be special (Nordstrom’s customer service) or to be thrifty (Wal-Mart’s everything). Address that unconscious need, and the sale is yours. –Um, me.
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These are solid tips, and they present a good refresher for anyone who writes marketing materials. I find the most helpful point to keep in mind is always #3, using “you” wherever possible. When drafting a message with “you” in the forefront, it is naturally more compelling than an “I”-focused message.
-Serenity
http://serenityjknutson.wordpress.com/unfinishednovel
Serenity,
Thanks so much for your thoughts. Your comment made me think, too, that when we us “you” instead of “I” in our marketing, we tell customers how our products/services will benefit them rather than just focusing on features. So important!
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