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5 Tips to Writing Better Marketing Materials

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I belong to the social network Biznik which goes by the motto “collaboration not competition.” Recently, I hit up my fellow Biznik writers for a single sentence on their best marketing tip. 

Each word of advice is as distinctive as its author but all are written with one purpose: to help you build your business through better writing.

1. It’s all about the headline; if you’re going to budget four hours to write your ad, spend 3 hours and 45 minutes on the headline and make sure it’s a bold promise that appeals to your niche. –Mike Schwagler
 

2. A single word: SPELLCHECK. –Brian M. Wise
 

3. Customers are the heart of your business–good writing connects you with them productively and profitably. –Jeffrey Lemkin
 

4. Write like you talk. –Chris Haddad
 

5. Proofread, proofread, proofread; spelling and grammar errors are the visible-viruses, the flies in the ointment, the red flags that shout out ‘AMATEUR!’ and lay waste to all that cash you’ve forked over to web designers, business consultants and branding experts. –Terance Pagard
 

6. Deliver your message plainly in the language of your audience. –Molly Dee Anderson
 

Add to the collective knowledge–send your best tip!

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